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Lysa is passionate about branding and marketing high-achieving professionals and industry leaders, ensuring clients have a superior edge and advantage that outpaces the competition. While always focused on the big picture, Lysa also works with clients to achieve practical, relevant, and powerful goals that drive personal leadership, professional growth, and change that sticks.

Lysa earned her B.A. from the University of British Columbia and received her coach training and credentials from Coach U, one of the oldest and largest coach training institutes. She is also a Certified Career Development Practitioner and a certified Career Strategist and Employment Specialist with Career Professionals of Canada, (CPC).

Martin joined iHR Advisory Services (Victoria, BC) in 2017 after a 21-year career in the Royal Canadian Navy. His service included two wartime tours to the Persian Gulf and Afghanistan, where he deployed with the Canadian Special Operations Forces Command.

While employed with the Department of National Defence, Martin used his Project Management and Human Resources background to become fully qualified in the recruitment, training and employment assignment for new members of the Canadian Armed Forces.

Martin dedicated 10 years as an instructor at the Department of National Defence’s Alternate Dispute Resolution Centre. He subsequently became a Certified Executive Coach.

Martin has received the South West Asian Service Medal, the Queen’s Diamond Jubilee Medal and the CFB Esquimalt’s Base Commander’s Coin for his personnel management during the 2016 Duke of Cambridge’s Royal Visit.